MKTG 525 MKTG525 WEEK 2 STRATEGIC MARKETING PLAN - KELLER
MKTG 525 Week Two Strategic Marketing Plan Outline (Keller)
Table of Contents
Executive Summary……………………………………………………………………………...2
Current Marketing Situation……………………………………………………………………..2
Product Review…....……………………………………………………………………..3
Competitive Review…….………………………………………………………………..5
Channels and Logistics Review…………………….…………………………………….5
Strength, Weaknesses, Opportunities and Threats Analysis……………………………………..6
Objectives and Issues.……………………………………………………………………………7
First Year Objectives……………………………………………………………………..7
Second Year Objectives………………………………………………………………….8
Issues……………………………………………………………………………………..9
Marketing Objectives…………………………………………………………………………...10
Positioning…….………………………………………………………………………..10
Product Strategy………………………………………………………………………...12
Pricing…………………………………………………………………………………..13
Distribution Strategy…………………………………………………………………....14
Marketing Communication……………………………………………………………..14
Market Research………………………………………………………………………..15
Conclusion...……………………………………………………………………………………16
References……………………………………………………………………………………....17
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