INTL 500 INTL500 WEEK 7 CASE STUDY ANALYSIS - KELLER
INTL 500 Week 7 Case Study Analysis (Keller)
Questions
1. Why do you think that India was an attractive market for JCB?
2. Historically, JCB entered foreign markets through exports. Why do you think JCB generally favored exports?
3. In India, JCB decided to enter via a joint venture. What was the articulated rational for this? In what other ways might the joint venture strategy have benefited JCB?
4. What were the risks associated with the joint-venture strategy? How did JCB deal with these risks?
5. What are the benefits to JCB of localizing significant production in India? What are the disadvantages? Do the benefits outweigh the disadvantages?
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