MKT 635 MKT635 WEEK 6 FINAL PAPER - ASHFORD
Ashford MKT 635 Week 6 Final Paper
Final Paper. Due by Day 7. Write a final report that includes an action plan based upon the recommendations as presented. Do not just repeat the findings in the recommendations, but rather, what specific actions might be taken so that e-retailers and web based businesses could increase their overall business.
A Look At The E-Shopping Habits Of The U.S. And Chinese Millennials – Article ID:20150410
http://www.quirks.com/articles/2015/20150410.aspx Elements of the Report from Chapter 16
A. Front Matter
1. Letter of Authorization
2. Letter/Memo of Transmittal
3. Table of Contents
4. List of Illustrations
5. Abstract/Executive Summary
B. Body
1. Introduction
2. Research Objectives
3. Method
4. Results
5. Limitations
6. Conclusions of Conclusions and Recommendations
C. End Matter
a. Appendices b. Endnotes
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